Work

Uvation
Brand Guidline

Service Art Direction, Brand Design
Sector Brand Guideline
Year 2023

Service Art Direction, Brand Design
Sector Brand Guideline
Year 2023

Elevate Uvation's brand identity with a complete refresh. This includes crafting a new color scheme, typography, and cohesive set of brand elements that powerfully communicate Uvation's essenece.

Establishing rules and guidelines.

To allow for consistency across the experience and the internal teams, rules and guidelines were also provided.

Develop new brand elements to communicate.

A strong brand identity is more than just a pretty logo and color palette. It's a strategic cornerstone for user engagement.

Defining a brand's core values.

By defining a brand's core values, voice, and visual language, our team created a cohesive user experience that resonates with users on an emotional level, ultimately leading to a more meaningful and engaging interaction with the brand.

Develop new brand elements to communicate.

A strong brand identity is more than just a pretty logo and color palette. It's a strategic cornerstone for user engagement.

Defining a brand's core values.

By defining a brand's core values, voice, and visual language, our team created a cohesive user experience that resonates with users on an emotional level, ultimately leading to a more meaningful and engaging interaction with the brand.

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Perennials & Sutherland

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@ 2024 Yumin Kim

@ 2024 Yumin Kim

@ 2024 Yumin Kim